Both Sasha and my Sister had been telling me about some web toon called Home Star Runner. So tonight was the night I actually visited. F'ing brilliant! It's the first on-line sitcom. At first I thought it was bullshit and stupid-cute, just some jackass "story" about a king and his sheep. And then I hit the "commentary" section and met Stong Bad. To understand this will take you about 15 minutes: approxomately the same time as it would to get you into a situation comedy.

Consider the universe of programming out here. We've got ROMP.com our own (NC-17) version of 90210 -- or Girls Gone Wild, depending on what level of sarcasm you can deal with. And there's Broken Saints, the long-running flash-toon dark/sci-fi saga. Plus a million smaller, one-off or small-run gigs. For instance the delightful Strindburg and Helium, who will be at Cannes along with iconic Odd Todd. There's an ever growing world of content out here. Someday it could rival TV.

So there are maybe a few hours total of prime-time-ready content, great, but the most amazing thing is that it's almost all free-range shit. No well-known corporate players. No congolmorate-financed weekly-updated series for $2 a month. Enjoy it while it lasts, because there's money to be made out here. As usual, sex is first, but soon others will arrive. Commercials. Product placement. Interactive interweaving of content and advertising. Brave new world; could go either way at this point.

But good or evil, it's the new medium people. The new medium will accept what you know, but it demands flexibilty of form for success. Your art will evolve. Your culture will evolve. Your customs will evolve. Your business will evolve. Your politics will evolve. You will evolve or else you will fall behind those who do. Not to say that all this is dark or orwellian. We don't need to be crap-hungry consumerists living in ever growing metropolises. We can still go back to the trees. But if we do we're taking the internet -- and most importantly the idea of the internet -- with us.