The beautiful freaks at Downhill Battle have a new campaign: Kill Bill's Browser - Switch to Firefox. This is raising the stakes. Backed by a $1/referral offer from Google, they're making a push to drive the next wave of adoption.

What's interesting is that the new browser wars are more likely to be fought over associated services. Right now the main thing in play is who gets to handle things from the "search" bar, but the future will see more refined and specialized services. This is what the Flockers want to do, though in the short term their revenue stream appears to be replacing Google search with Yahoo and suckling from that teat. I think we've got a ways to go before these services really break.

The interesting thing is that the break-out of these services will coincide with the maturation of today's teenagers. There are political implications here too; the 2008 election will see the largest potential youth vote in US history. The right candidate with the right online campaign could make serious waves.

Anyway, if you browse with IE, get ready to be annoyed coming here.