It was bound to happen sooner or later. The Marketazoids are catching up.

NYT: Entertaining Web Sites Promote Products Subtly

Did you realize the Subservient Chicken was a promo for Burger King? Did you know someone turned the idea behind Grouphug.us into a soap promotion?

Feels like the good old days of zambocom. Look for money to come back to the net big in the next few years. It's the dot-org boom, baby!