The human world thrives on personality, mythology, narrative and story. This doesn't mean that only people with ingratiating personalities are successful, only that someone with an authentic personality will often win over someone lacking or with an inauthentic one. It means that someone with a myth, a tale, a legend will have more social gravitas than someone without.

We often forget these things in our highly marketized world. The realm of commodities and products is often inhuman, powerful as it is, and that makes it weak. Don't forget that.